Ecommerce is buying and selling products/ services through electronic channels, such as the internet, without any barriers of time and distance. It has rapidly grown over the last few years because of its 24-hour availability and global reach, and has proved to be one of the most efficient ways of conducting business.
SEO Challenges in Ecommerce
Even though web users are increasingly buying products and services online, there are several challenges that an ecommerce based business must overcome to be successful:
- Build Credibility
- Offer Competitive Prices & Services
- Offer Widespread Reach
- Increase Conversion Rates
A popular website overcomes these challenges and achieves high conversion rates. By applying ecommerce search engine optimisation (SEO) strategies, you can make your website popular and attract more traffic.
Ecommerce SEO is the optimisation of your website for search engines so as to increase the visibility of your website, improve your search rankings and gain more customers. For achieving high search rankings and conversion rates, your website must be easy to navigate. Visitors to your website should be easily able to locate the product/service they seek.
This can be achieved by a variety of organic ecommerce SEO techniques:
- Search Utility in your website:A comprehensive search utility for your website will allow the user to search your website and locate desired SKUs (Stock Keeping Units) easily and effectively.
- Effective Meta Tags:Meta tags are one of the basic ecommerce SEO strategies. They give information about your website to search engines. Adding effective title and description Meta tags will help the search engine to know your website’s content and rank high for it.
- Product Image Tags (ALT Tags):ALT tags (alternative text) provide descriptions of images on your webpage to search engines and users. Adding relevant keywords in ALT tags for your SKUs will increase your site’s visibility.
- H1, H2 Tags:Heading and sub-heading tags provide structure to your webpage, and help the search engines efficiently categorize your site and rank high for it.
- Anchor Tags:Anchor tags are added to hyperlink texts in your website to enhance your site’s visibility.
- Category Pages:Dedicated category pages for each of your SKUs would help build links to each of these pages, and therefore enhance indexing, on-page search and search ranking.
- Content Optimisation:Original, keyword-rich and persuasive website content for your SKUs, including description, features, reviews, related products, etc., will build reputation and credibility, and enhance ecommerce exposure.
- Schema.org:Schema.org provides search engines with access to your data and helps improve your search rankings.
The above mentioned organic strategies are time-consuming and might not provide you immediate results. To attain quicker results, you can use inorganic ecommerce SEO strategy, which is a paid service, like Pay Per Click (PPC) advertisements offered by Google Adwords. With inorganic SEO you can also achieve targeted marketing.
Ecommerce SEO Melbourne, Australia
ROEMIN Creative Technology (Melbourne, Australia) specialises in offering world-class ecommerce SEO services in Australia. At ROEMIN, we have experienced professionals who are adept at developing and implementing ecommerce SEO strategies for your websites.
Our expert teams deliver solutions that would help your online store rank high in search engine results page (SERP), attract more visitors, and attain higher conversion rates. With our ecommerce SEO services, you can stay competitive, reach new markets and take your business to the next level!
Contact us to help you turn your business around.