Digital Brand Activations – Your Business’s Online Solution To Social Distancing Restrictions
With Coronavirus restrictions easing up in Australia, smaller groups of people are allowed to gather in one place. However, it is still advisable to exercise social distancing and avoid large crowds.
Although it seems like things will be somewhat back to normal sometime soon, brands should still strive to think outside the box when it comes to their marketing campaigns. Businesses shouldn’t have to wait for things around them to change, when major changes can happen internally.
A digital brand activation that everyone can access from the comfort of their own homes allows for brands to run their events as per usual without having to wait for government restrictions to ease up.
Digital brand activations are much more than just social media campaigns.
With the entire digital space at your fingertips – the possibilities are endless!
Digital brand activations have several benefits over typical activations:
- Easily accessible by anyone, anywhere and at anytime
- Set up and launch of the activation is relatively quick
- Measure real-time results as the data comes in
- Opportunity for continuous optimisation and improvement based on results
Here are the 4 key components of a good digital brand activation
1. Set your goals
There are two aspects that you should keep in mind: what you want your brand to achieve, and what you want your customers to action. Typically, brands aim to raise awareness and promote brand loyalty. As for what you want your customers to do, this depends on your individual business offering.
2. Understand your market
You need to understand and analyse your current and potential customers, trends and the market for a brand activation to work well. You need to offer your customers something they’d actually be interested in, not just what you think would be good.
3. Devise your strategy
How will you actually conduct your brand activation? There are a multitude of ways you can do this – through social media, your website, videos, apps, a virtual experience, games… the list goes on! Ultimately, it’s about choosing what will work best for your brand and creating a good strategy around it.
4. Measure your results
Remember your customer goal? This is the time to see if it was actually fulfilled. You need to assess the outcome of your digital brand activation to see what worked, what didn’t, and how to improve.
Not sure how to approach a digital brand activation?
Get in touch with us today to find out how we can help you.