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5 ESSENTIAL FEATURES OF RESPONSIVE WORDPRESS THEMES

Responsiveness is a must-have feature for all the websites today. Any good web developer knows that and any business who want to connect with its clients via multiple platform will implement a responsive web design. Thus, when you are searching for a new WordPress theme, responsiveness should be one the main criteria for you. But what does that mean? What features should a theme have in order to be responsive?

Here’s a short guide to help you identify the best responsive WordPress themes for your website or blog:

  • First of all, the ease of access from the menu is crucial. This goes for any WordPress theme, not just for the responsive ones, as you want your customers and partners to find it easy to navigate your website, whatever platform they may be using. A user-friendly website is the key to obtaining numerous conversions! Irrespective of the screen size, the menu at the top of the page will typically shrink down when switching from desktop to mobile. While this is normal, the menu should also be easy to find, click and access.
  • Always look for great cross-platform design. This may sound pompous, but it actually refers to a very simple thing: your website should maintain look and feel the same on Internet Explorer, Firefox, Chrome or Safari.
  • Scaling should always happen in a logical manner. Don’t be tricked by the fact that the design shrinks down when switching platforms; this is the easiest thing to implement. A truly responsible theme will not simply scale down in the same way all over the place, as large images don’t always need to remain large on mobile and huge blocks of text should be scaled in a different manner than photos.
  • The social buttons should be visible, even more visible than they are on desktop. Prominent social buttons are equivalent to better chances of your content being shared on various social networks. Today, people are more prone to use social media while they are on the go or in a small break. This means that mobile is your best chance of having your content shared and gaining exposure.
  • Crisp colors. This may seem like a given, especially since crisp colors are also very trendy for desktop website design, but, when you come to think of it, they will have a bigger impact on a smaller, mobile screen. This is especially true when the user’s connection is poor and he may be stuck staring at one or more colors for a while.

In conclusion, you don’t need to worry about having to sacrifice other features in order to have a responsive WordPress theme. They are easily customizable and, besides, responsiveness is a given nowadays, so there are plenty to choose from. You simply need to be on the lookout for themes that try to pass as responsive, even though they lack essential features. Be sure to test a theme on every platform you have available (install more browsers on your desktop and mobile devices) in order to avoid unpleasant surprises.